Product Listing Ads (PLA) are displayed when your products are searched on Google. They show users a photo of your product, a title, price, store name, and more. These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads.
Google Shopping works like a shopping comparison site. An XML feed automatically links user queries on Google with related products on your online shop. Your catalog (products, prices, promotions) is constantly up-to-date.
Just like other AdWords ad formats, Product Listing Ads participate in an ad auction, which allows us to work our magic to maximize ROI on these campaigns.
Analysis of the situation and objectives.
Campaign creation, design and implementation.
Monitoring and analysis, optimization, A/B testing.
Reporting and recommendations, training.
Don’t hesitate to contact us if you need an account audit, a quote or additional information. We will get back to you in no time!
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