{"id":13127,"date":"2023-12-27T15:31:32","date_gmt":"2023-12-27T14:31:32","guid":{"rendered":"https:\/\/www.comtogether.com\/portfolio\/meadfa-awards-best-marketing-strategy-2023\/"},"modified":"2023-12-27T15:48:37","modified_gmt":"2023-12-27T14:48:37","slug":"meadfa-awards-best-marketing-strategy-2023","status":"publish","type":"portfolio","link":"https:\/\/www.comtogether.com\/fr\/portfolio\/meadfa-awards-best-marketing-strategy-2023\/","title":{"rendered":"MEADFA Awards &#8211; Best Marketing Strategy 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13127\" class=\"elementor elementor-13127 elementor-13083\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5212a9aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5212a9aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c835eeb\" data-id=\"7c835eeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bfae24b elementor-widget elementor-widget-heading\" data-id=\"3bfae24b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">comtogether et NITR Clinch the MEADFA Award 2023 for \"Exceptional Marketing and Strategy\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c300d7 elementor-widget elementor-widget-text-editor\" data-id=\"16c300d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous sommes ravis d&#8217;annoncer un autre succ\u00e8s pour Comtogether en collaboration avec Nestl\u00e9 International Travel Retail (NITR). Suite \u00e0 notre r\u00e9cente nomination pour les Frontier Awards 2023, nous avons \u00e9t\u00e9 couronn\u00e9s gagnants des prestigieux MEADFA Awards 2023 dans la cat\u00e9gorie <strong style=\"font-size: 16px; font-style: normal;\"><a style=\"color: #e9204f; font-size: 16px;\" href=\"https:\/\/www.meadfa.com\/awards\/finalists\/\">Meilleure Strat\u00e9gie Marketing Strategy<\/a><\/strong>.<\/p>\n<p>Ce prix, d\u00e9cern\u00e9 par l&#8217;Association du Duty-Free du Moyen-Orient et de l&#8217;Afrique, c\u00e9l\u00e8bre les r\u00e9alisations exceptionnelles dans le marketing et les initiatives strat\u00e9giques du Travel Retail. Remporter ce prix constitue un jalon important, soulignant notre engagement envers l&#8217;innovation, l&#8217;engagement des clients et le d\u00e9veloppement de strat\u00e9gies marketing r\u00e9volutionnaires.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13092 size-full aligncenter\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2023\/12\/3-BMS2-NESTLE2.png\" alt=\"\" width=\"400\" height=\"710\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2023\/12\/3-BMS2-NESTLE2.png 400w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2023\/12\/3-BMS2-NESTLE2-169x300.png 169w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Le chemin vers cette victoire a \u00e9t\u00e9 marqu\u00e9 par une s\u00e9rie de campagnes m\u00e9ticuleusement planifi\u00e9es et ex\u00e9cut\u00e9es. Parmi celles-ci, notre &#8220;Digitally Connected Shopper Campaign&#8221;, mettant en vedette des marques populaires telles que KitKat, Smarties et Nescaf\u00e9, s&#8217;est distingu\u00e9e par son approche innovante. Cette campagne a d\u00e9montr\u00e9 notre capacit\u00e9 \u00e0 int\u00e9grer les donn\u00e9es de voyageurs et la technologie avec les canaux marketing pour cr\u00e9er une exp\u00e9rience qui r\u00e9sonne avec le voyageur moderne et connect\u00e9.<\/p>\n<h3>Crit\u00e8res de S\u00e9lection:<\/h3>\n<div>&nbsp;<\/div>\n<ul>\n<li>Manifeste de fa\u00e7on continue un message unique et en phase avec son public \u00e0 travers sa strat\u00e9gie marketing.<\/li>\n<li>Int\u00e8gre divers outils et plateformes de marketing innovants pour dynamiser sa strat\u00e9gie avec efficacit\u00e9.<\/li>\n<li>Pr\u00e9sente un plan strat\u00e9gique \u00e9tabli et proactif pour valoriser l&#8217;industrie du duty-free, en s&#8217;appuyant sur une communication cibl\u00e9e, un engagement actif et une attention particuli\u00e8re port\u00e9e \u00e0 l&#8217;image per\u00e7ue de l&#8217;industrie.<\/li>\n<\/ul>\n<p>Gagner un MEADFA Award repr\u00e9sente une cons\u00e9cration de notre d\u00e9vouement \u00e0 l&#8217;excellence en mati\u00e8re de marketing et de strat\u00e9gie dans le domaine du commerce du Travel Retail. C&#8217;est une reconnaissance de nos efforts incessants pour transcender les conventions et innover sans cesse, tout en pla\u00e7ant l&#8217;exp\u00e9rience du consommateur au c\u0153ur de nos initiatives.<\/p>\n<p>Nous adressons nos sinc\u00e8res remerciements au comit\u00e9 des MEADFA Awards et \u00e0 nos chers clients, qui sont notre source d&#8217;inspiration pour toujours viser plus haut et accomplir davantage !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-659839b4\" data-id=\"659839b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d9d6def elementor-widget elementor-widget-heading\" data-id=\"4d9d6def\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PROJECT DETAILS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d1ee36 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"39d1ee36\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6edcf6d0 pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"6edcf6d0\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CLIENT<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Nestl\u00e9 International Travel Retail<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5650c502 pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"5650c502\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CANAUX<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Various<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c7fb9 pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"15c7fb9\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CATEGORIE<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Travel Retail<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25fa7671 elementor-widget elementor-widget-pr-button\" data-id=\"25fa7671\" data-element_type=\"widget\" data-widget_type=\"pr-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n    <div class=\"pr-button-container\">\n        <a class=\"pr-button  pr-button-block pr-button-style1-right\" href=\"https:\/\/www.meadfa.com\/awards\/best-in-marketing-strategy-of-the-year\/\"><div class=\"pr-button-text-icon-wrapper\"><span >SITE WEB<\/span><\/div>\n        <\/a>\n    <\/div>\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":13123,"template":"","portfolio_category":[],"class_list":["post-13127","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/13127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":5,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/13127\/revisions"}],"predecessor-version":[{"id":13144,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/13127\/revisions\/13144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media\/13123"}],"wp:attachment":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media?parent=13127"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio_category?post=13127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}