{"id":15142,"date":"2025-05-23T15:20:38","date_gmt":"2025-05-23T13:20:38","guid":{"rendered":"https:\/\/www.comtogether.com\/?post_type=portfolio&#038;p=15142"},"modified":"2025-06-09T10:42:43","modified_gmt":"2025-06-09T08:42:43","slug":"elementor-15142","status":"publish","type":"portfolio","link":"https:\/\/www.comtogether.com\/fr\/portfolio\/elementor-15142\/","title":{"rendered":"Driving International School Applications Worldwide: The UWC Campaign Blueprint"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15142\" class=\"elementor elementor-15142\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52eb0737 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52eb0737\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c08c3ce\" data-id=\"3c08c3ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67770617 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"67770617\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Case Study.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-706aad83 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"706aad83\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"579\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/UWC-1030x579.png\" class=\"attachment-large size-large wp-image-15145\" alt=\"Business Case : United World College\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/UWC-1030x579.png 1030w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/UWC-300x169.png 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/UWC-768x432.png 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/UWC-980x551.png 980w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/UWC.png 1200w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4332c05 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4332c05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Global Marketing Campaigns for International Schools<\/h2><p><br \/><strong>Driving Worldwide Online Applications with Targeted Digital Campaigns for International Schools <\/strong><\/p><p><strong>About the client<\/strong>\u00a0:<br \/>UWC is an international network of schools and educational programmes.<br \/>Their Global Selection Programme (GSP) is a route for overseas students to apply directly to UWC schools without financial assistance.<\/p><p><strong>Challenge<\/strong>\u00a0:<br \/>Unlike other clients, there is the strict academic calendar and enrollment deadlines require precise timing of campaigns to capture student interest before application cutoffs.<\/p><p>The complexity of the student decision-making journey means ads must address diverse factors like academic readiness, financial constraints, and cultural fit.<\/p><p>Recruiting international students via digital media involves navigating higher costs, privacy regulations, and ensuring campaigns resonate across different regions and cultures<\/p><p><strong>Objectives<\/strong>\u00a0:<br \/>Maximizing the number of student account registrations and completed applications.<\/p><p><strong>Our approach<\/strong>\u00a0:<br \/>Campaigns must be segmented into different phases since the conversion rate varies significantly across different time periods.<\/p><p>With precise keyword research, proper campaign segmentation, and country-targeted bid adjustments, we were able to record many account registrations as well as completed registrations (where the application fee was paid and profiles were fully completed).<\/p><p>Compared to previous efforts, the campaign demonstrated concrete results in driving traffic and, most importantly, increasing the volume of registrations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1dcecffa\" data-id=\"1dcecffa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67c20552 elementor-widget elementor-widget-heading\" data-id=\"67c20552\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PROJECT DETAILS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd59c5b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6bd59c5b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14475009 pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"14475009\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CLIENT<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>UWC - United World Colleges<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56573b3c pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"56573b3c\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CHANNELS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Google Ads, Meta Ads, Bing Ads<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac659df pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"3ac659df\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CATEGORY<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Education, Lead Generation<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e12a53 pixe-social-share-buttons-view-icon pixe-social-share-buttons-style-minimal pixe-social-share-buttons-align-left pixe-social-share-buttons-color-custom pixe-social-share-buttons-shape-square pixe-ep-grid-0 elementor-widget elementor-widget-pr-social-share\" data-id=\"74e12a53\" data-element_type=\"widget\" data-widget_type=\"pr-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pixe-social-share pixe-ep-grid\">\n\t\t\t\t\t\t\t<div class=\"pixe-social-share-item pixe-ep-grid-item\">\n\t\t\t\t\t<div class=\"pixe-social-share-button pixe-social-share-button-twitter\" data-social=\"twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pixe-social-share-icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-twitter\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pixe-social-share-item pixe-ep-grid-item\">\n\t\t\t\t\t<div class=\"pixe-social-share-button pixe-social-share-button-facebook\" data-social=\"facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pixe-social-share-icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-facebook-official\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pixe-social-share-item pixe-ep-grid-item\">\n\t\t\t\t\t<div class=\"pixe-social-share-button pixe-social-share-button-linkedin\" data-social=\"linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pixe-social-share-icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-linkedin\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":15159,"template":"","portfolio_category":[117],"class_list":["post-15142","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-education"],"_links":{"self":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/15142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":19,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/15142\/revisions"}],"predecessor-version":[{"id":15732,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/15142\/revisions\/15732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media\/15159"}],"wp:attachment":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media?parent=15142"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio_category?post=15142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}