{"id":15169,"date":"2025-05-23T15:39:52","date_gmt":"2025-05-23T13:39:52","guid":{"rendered":"https:\/\/www.comtogether.com\/?post_type=portfolio&#038;p=15169"},"modified":"2025-06-09T17:13:00","modified_gmt":"2025-06-09T15:13:00","slug":"grow-qualified-leads-from-business-professional-learners","status":"publish","type":"portfolio","link":"https:\/\/www.comtogether.com\/fr\/portfolio\/grow-qualified-leads-from-business-professional-learners\/","title":{"rendered":"From Leads to Learners: 2.87x More Qualified Leads for Professional Certification Programs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15169\" class=\"elementor elementor-15169\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60528c2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60528c2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-75c2f7e4\" data-id=\"75c2f7e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-795157b1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"795157b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Case Study.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503aec82 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"503aec82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"579\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/Prosci-1030x579.png\" class=\"attachment-large size-large wp-image-15172\" alt=\"Prosci - Eeucation Marketing\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/Prosci-1030x579.png 1030w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/Prosci-300x169.png 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/Prosci-768x432.png 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/Prosci-980x551.png 980w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/Prosci.png 1200w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4989639f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4989639f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Grow Qualified Leads from Business Professional Learners<\/h2><p><strong>Boosting certification and course registrations for business professionals through targeted digital media campaigns across regions.<\/strong><\/p><p><strong>About the client<\/strong>\u00a0:<br \/>Prosci is a research-based change management certification and training organization operating in various markets (US, Canada, Brazil, ANZ, etc.)<\/p><p><strong>Challenge<\/strong>\u00a0:<br \/>Prosci needed to drive leads and convert them into registrations through ongoing budget recommendations aimed at maximizing return within a 3-month timeframe.<\/p><p><strong>Objectives<\/strong>\u00a0:<br \/>Maximizing the number of leads and complete registrations.<\/p><p><strong>Our approach<\/strong>\u00a0:<br \/>We conducted close monitoring of campaign performance, utilizing bid adjustments and comprehensive optimization across various aspects.<\/p><p>This included recommending media budgets tailored to achieve optimal lead generation and conversion rates, supported by data-driven insights.<\/p><p>We implemented a full-funnel marketing strategy on LinkedIn that maintained visibility for potential converters while simultaneously expanding outreach to new audiences.<\/p><p>In 3 months, we recorded a <span style=\"color: #ec4075;\"><strong>70% lift in lead volume and 2.2x more course registrations<\/strong><\/span>. We generated 2.87x (+1.8K) more leads while maintaining the same cost per lead as the previous year.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78c9809b\" data-id=\"78c9809b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c4fb954 elementor-widget elementor-widget-heading\" data-id=\"1c4fb954\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PROJECT DETAILS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16dc8984 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16dc8984\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-572b0b22 pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"572b0b22\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CLIENT<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Prosci<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1424a018 pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"1424a018\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CHANNELS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Google Ads, Linkedin Ads<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d9578b pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"50d9578b\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CATEGORY<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>B2B, Professional Trainings, Education, Lead Generation<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc9f933 pixe-social-share-buttons-view-icon pixe-social-share-buttons-style-minimal pixe-social-share-buttons-align-left pixe-social-share-buttons-color-custom pixe-social-share-buttons-shape-square pixe-ep-grid-0 elementor-widget elementor-widget-pr-social-share\" data-id=\"6dc9f933\" data-element_type=\"widget\" data-widget_type=\"pr-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pixe-social-share pixe-ep-grid\">\n\t\t\t\t\t\t\t<div class=\"pixe-social-share-item pixe-ep-grid-item\">\n\t\t\t\t\t<div class=\"pixe-social-share-button pixe-social-share-button-twitter\" data-social=\"twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pixe-social-share-icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-twitter\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pixe-social-share-item pixe-ep-grid-item\">\n\t\t\t\t\t<div class=\"pixe-social-share-button pixe-social-share-button-facebook\" data-social=\"facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pixe-social-share-icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-facebook-official\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pixe-social-share-item pixe-ep-grid-item\">\n\t\t\t\t\t<div class=\"pixe-social-share-button pixe-social-share-button-linkedin\" data-social=\"linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pixe-social-share-icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-linkedin\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":15174,"template":"","portfolio_category":[119,117],"class_list":["post-15169","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-b2b","portfolio_category-education"],"_links":{"self":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/15169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":31,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/15169\/revisions"}],"predecessor-version":[{"id":15862,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/15169\/revisions\/15862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media\/15174"}],"wp:attachment":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media?parent=15169"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio_category?post=15169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}