{"id":15180,"date":"2025-05-23T15:49:43","date_gmt":"2025-05-23T13:49:43","guid":{"rendered":"https:\/\/www.comtogether.com\/?post_type=portfolio&#038;p=15180"},"modified":"2025-06-09T11:20:34","modified_gmt":"2025-06-09T09:20:34","slug":"finding-smes-decision-makers-with-b2b-targeting-strategy","status":"publish","type":"portfolio","link":"https:\/\/www.comtogether.com\/fr\/portfolio\/finding-smes-decision-makers-with-b2b-targeting-strategy\/","title":{"rendered":"Driving 36% More B2B Leads for S-GE While Cutting Cost per Conversion by 38%"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15180\" class=\"elementor elementor-15180\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0a9774 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0a9774\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4437afe5\" data-id=\"4437afe5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49301b0c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"49301b0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Case Study.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064ba14 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7064ba14\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"579\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/S-GE-1030x579.png\" class=\"attachment-large size-large wp-image-15182\" alt=\"SME B2B G2B Marketing\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/S-GE-1030x579.png 1030w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/S-GE-300x169.png 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/S-GE-768x432.png 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/S-GE-980x551.png 980w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/S-GE.png 1200w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1de04fa0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1de04fa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Finding SMEs decision makers with B2B Targeting Strategy<\/h2><p><strong>Maximizing SME Business Leads and Awareness Through Targeted Omni-channel Digital Campaigns <\/strong><\/p><p><strong>About the client<\/strong>\u00a0:<br \/>Switzerland Global Enterprise (S-GE) is the official Swiss organization for export and investment promotion.<\/p><p><strong>Challenge<\/strong>\u00a0:<br \/>The challenge was to reach specific target SMEs in related industries that would generate leads and build awareness.<\/p><p><strong>Objectives<\/strong>\u00a0:<br \/>Maximizing the number of leads and build awareness.<\/p><p><strong>Our approach<\/strong>\u00a0:<br \/>We carefully selected keywords and implemented various strategies\u2014such as Dynamic Search Ads, Demand Gen Ads and A\/B testing on ad copies\u2014to maximize the number of conversions and expand reach.<\/p><p>We also implemented attribution modeling for conversions to enhance the quality and performance of conversion-driven campaigns, addressing the complexity of a multi-touchpoint B2B buyer journey.<\/p><p>Through continuous optimization of bid strategy, ad copies, and keywords over time, <span style=\"color: #ec4075;\"><strong>we achieved a 38% decrease in cost per conversion.<\/strong><\/span><\/p><p>We also recorded a<span style=\"color: #ec4075;\"><strong> 36% increase in conversions<\/strong><\/span> and saw a significant rise in conversion rate, despite a reduced budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-301774e1\" data-id=\"301774e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b4d0292 elementor-widget elementor-widget-heading\" data-id=\"4b4d0292\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PROJECT DETAILS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f95845 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"33f95845\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604e194f pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"604e194f\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CLIENT<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Switzerland Global Enterprise<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b87d6 pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"c3b87d6\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CHANNELS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Google Ads, Meta Ads, Bing Ads, Programmatic Ads<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec1cd4b pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"7ec1cd4b\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CATEGORY<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>B2B, SMEs, Lead Generation<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6f6932 pixe-social-share-buttons-view-icon pixe-social-share-buttons-style-minimal pixe-social-share-buttons-align-left pixe-social-share-buttons-color-custom pixe-social-share-buttons-shape-square pixe-ep-grid-0 elementor-widget elementor-widget-pr-social-share\" data-id=\"7b6f6932\" data-element_type=\"widget\" data-widget_type=\"pr-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pixe-social-share pixe-ep-grid\">\n\t\t\t\t\t\t\t<div class=\"pixe-social-share-item pixe-ep-grid-item\">\n\t\t\t\t\t<div class=\"pixe-social-share-button pixe-social-share-button-twitter\" data-social=\"twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pixe-social-share-icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-twitter\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pixe-social-share-item pixe-ep-grid-item\">\n\t\t\t\t\t<div class=\"pixe-social-share-button pixe-social-share-button-facebook\" data-social=\"facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pixe-social-share-icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-facebook-official\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pixe-social-share-item pixe-ep-grid-item\">\n\t\t\t\t\t<div class=\"pixe-social-share-button pixe-social-share-button-linkedin\" data-social=\"linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pixe-social-share-icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-linkedin\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":15185,"template":"","portfolio_category":[119],"class_list":["post-15180","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-b2b"],"_links":{"self":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/15180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":7,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/15180\/revisions"}],"predecessor-version":[{"id":15750,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/15180\/revisions\/15750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media\/15185"}],"wp:attachment":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media?parent=15180"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio_category?post=15180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}