{"id":15191,"date":"2025-05-23T16:04:14","date_gmt":"2025-05-23T14:04:14","guid":{"rendered":"https:\/\/www.comtogether.com\/?post_type=portfolio&#038;p=15191"},"modified":"2025-06-09T11:20:28","modified_gmt":"2025-06-09T09:20:28","slug":"targeted-event-product-ad-campaigns-for-wine-spirits-brand","status":"publish","type":"portfolio","link":"https:\/\/www.comtogether.com\/fr\/portfolio\/targeted-event-product-ad-campaigns-for-wine-spirits-brand\/","title":{"rendered":"Targeted Digital Campaigns for R\u00e9my Martin: Boosting Pop-Up Registrations by 83% and Product Clicks by 78%"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15191\" class=\"elementor elementor-15191\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9aa9d5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9aa9d5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35a21e92\" data-id=\"35a21e92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b09b64b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6b09b64b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Case Study.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c585184 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1c585184\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"579\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/S-GE-1-1030x579.png\" class=\"attachment-large size-large wp-image-15193\" alt=\"Remy Martin Case study\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/S-GE-1-1030x579.png 1030w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/S-GE-1-300x169.png 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/S-GE-1-768x432.png 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/S-GE-1-980x551.png 980w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2025\/05\/S-GE-1.png 1200w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55cae501 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"55cae501\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Targeted Event &amp; Product Ad Campaigns for Wine &amp; Spirits Brand<\/h2><p><strong>Boosting R\u00e9my Martin Event Registrations and E-Shop Clicks by 80%+<\/strong><\/p><p><strong>About the client<\/strong>\u00a0:<br \/>R\u00e9my Martin is a French company that primarily produces and sells cognac.<br \/>Their Hong Kong team launched a pop-up event at a shopping mall aimed at driving event registrations.<br \/>Simultaneously, they promoted their 300th-anniversary products to cognac enthusiasts and encouraged purchases through their e-commerce stores.<\/p><p><strong>Challenge<\/strong>\u00a0:<br \/>Targeting cognac enthusiasts effectively to drive event registrations required precise messaging and engagement strategies amid a competitive luxury market in a short campaign period.<\/p><p><strong>Objectives<\/strong>\u00a0:<br \/>Maximizing the number of event registrations and clicks to e-shop websites.<\/p><p><strong>Our approach<\/strong>\u00a0:<br \/>Our targeted digital campaigns effectively guided attendees from paid media to engaging in-person experiences, allowing them to immerse themselves in R\u00e9my Martin\u2019s rich heritage.<\/p><p>By seamlessly integrating online and offline experiences, we drove significant event registrations for the Dreaming Forward pop-up store at ELEMENTS, Hong Kong. Compared to their previous events, <span style=\"color: #ec4075;\"><strong>we recorded 83% more event registrations<\/strong>.<\/span><\/p><p>Regarding product promotions, we delivered 78% more clicks than anticipated.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d22636c\" data-id=\"4d22636c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-404733b9 elementor-widget elementor-widget-heading\" data-id=\"404733b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PROJECT DETAILS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db5f777 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6db5f777\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51013ab9 pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"51013ab9\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CLIENT<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>R\u00e9my Martin<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148136c5 pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"148136c5\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CHANNELS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Google Ads, Meta Ads<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c5b1ee pr-infobox-content-align-left elementor-widget elementor-widget-pr-infobox\" data-id=\"28c5b1ee\" data-element_type=\"widget\" data-widget_type=\"pr-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-infobox\">\n\t\t\t\t\t<div class=\"infobox-content\">\n\t\t\t\t<h3 class=\"title\">CATEGORY<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>B2C, Wine & Spirits, Event Promotion, Alcoholic Beverage<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fed8745 pixe-social-share-buttons-view-icon pixe-social-share-buttons-style-minimal pixe-social-share-buttons-align-left pixe-social-share-buttons-color-custom pixe-social-share-buttons-shape-square pixe-ep-grid-0 elementor-widget elementor-widget-pr-social-share\" data-id=\"3fed8745\" data-element_type=\"widget\" data-widget_type=\"pr-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"pixe-social-share pixe-ep-grid\">\n\t\t\t\t\t\t\t<div class=\"pixe-social-share-item pixe-ep-grid-item\">\n\t\t\t\t\t<div class=\"pixe-social-share-button pixe-social-share-button-twitter\" data-social=\"twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pixe-social-share-icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-twitter\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pixe-social-share-item pixe-ep-grid-item\">\n\t\t\t\t\t<div class=\"pixe-social-share-button pixe-social-share-button-facebook\" data-social=\"facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pixe-social-share-icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-facebook-official\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pixe-social-share-item pixe-ep-grid-item\">\n\t\t\t\t\t<div class=\"pixe-social-share-button pixe-social-share-button-linkedin\" data-social=\"linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pixe-social-share-icon\">\n\t\t\t\t\t\t\t\t<i class=\"fa fa-linkedin\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":15196,"template":"","portfolio_category":[118],"class_list":["post-15191","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-luxury"],"_links":{"self":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/15191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":19,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/15191\/revisions"}],"predecessor-version":[{"id":15747,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio\/15191\/revisions\/15747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media\/15196"}],"wp:attachment":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media?parent=15191"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/portfolio_category?post=15191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}