{"id":10256,"date":"2021-12-09T16:11:33","date_gmt":"2021-12-09T15:11:33","guid":{"rendered":"https:\/\/ewyabbkav.preview.infomaniak.website\/?p=10256"},"modified":"2021-12-15T14:50:52","modified_gmt":"2021-12-15T13:50:52","slug":"quelle-est-lutilite-dun-tableau-de-bord-multicanal","status":"publish","type":"post","link":"https:\/\/www.comtogether.com\/fr\/2021\/12\/09\/quelle-est-lutilite-dun-tableau-de-bord-multicanal\/","title":{"rendered":"Quelle est l\u2019utilit\u00e9 d\u2019un tableau de bord multicanal ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10256\" class=\"elementor elementor-10256 elementor-10118\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32b063fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32b063fe\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-fan&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 19.6\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e62336c\" data-id=\"2e62336c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a08be5a elementor-widget elementor-widget-heading\" data-id=\"4a08be5a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Quelle est l\u2019utilit\u00e9 d\u2019un tableau de bord multicanal ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c72a190 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3c72a190\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chart-line\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4c696 elementor-widget elementor-widget-text-editor\" data-id=\"6f4c696\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9couvrez le n\u00f4tre pour vous faire une id\u00e9e !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18dc13f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18dc13f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cbe3dfb\" data-id=\"5cbe3dfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1acbfd75 elementor-widget elementor-widget-image\" data-id=\"1acbfd75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AK-1.jpg\" class=\"attachment-full size-full wp-image-5647\" alt=\"Arben Kqiku, acount manager at comtogether\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AK-1.jpg 1000w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AK-1-300x300.jpg 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AK-1-80x80.jpg 80w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AK-1-768x768.jpg 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AK-1-735x735.jpg 735w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a239509 elementor-widget elementor-widget-heading\" data-id=\"a239509\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">By ARBEN KQIKU<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2e740e elementor-widget elementor-widget-spacer\" data-id=\"4a2e740e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45822004 elementor-widget elementor-widget-text-editor\" data-id=\"45822004\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Savez-vous quels sont vos canaux les plus performants ? Votre attribution multicanal est-elle optimale ? Pouvez-vous monitorer vos donn\u00e9es en temps r\u00e9el sans analyser les chiffres pendant des heures ? Pouvez-vous cr\u00e9er facilement des rapports complets pour votre management et le reste de votre \u00e9quipe ?<\/p><p>Si vous avez r\u00e9pondu par la n\u00e9gative \u00e0 l\u2019une de ces questions, le tableau de bord multicanal est peut-\u00eatre l\u2019outil qu\u2019il vous faut.<\/p><p><em>(Si vous avez r\u00e9pondu par l\u2019affirmative \u00e0 toutes ces questions, c\u2019est que vous en avez probablement d\u00e9j\u00e0 un.)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e2347e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e2347e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34493425\" data-id=\"34493425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e4acf6 elementor-widget elementor-widget-spacer\" data-id=\"3e4acf6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4a7fbb elementor-widget elementor-widget-text-editor\" data-id=\"6c4a7fbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Votre monitoring est-il vraiment performant ?<\/h2><p>Vous devez \u00eatre en mesure de monitorer pr\u00e9cis\u00e9ment vos investissements marketing en ligne, ne serait-ce que pour bien r\u00e9partir votre budget. Or nous avons constat\u00e9 que de nombreuses organisations s\u2019appuient sur des outils de reporting peu efficaces pour assurer cette surveillance.<\/p><p>En effet, certaines entreprises continuent \u00e0 utiliser des feuilles Excel compil\u00e9es manuellement et diffus\u00e9es par mail. Sachez toutefois que ces feuilles \u2013 que peu de personnes comprennent et encore moins lisent \u2013 tuent dans l\u2019\u0153uf toute id\u00e9e ou optimisation potentielle.<\/p><p>Beaucoup d\u2019autres entreprises optent pour une meilleure solution avec un tableau de bord unique pour chaque canal publicitaire, comme le mod\u00e8le ci-dessous tir\u00e9 de Google Ads :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c9169 elementor-widget elementor-widget-image\" data-id=\"23c9169\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1030\" height=\"648\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/graph-4-1030x648.png\" class=\"attachment-large size-large wp-image-10374\" alt=\"Why you need a multi-channel dashboard\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/graph-4-1030x648.png 1030w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/graph-4-300x189.png 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/graph-4-768x483.png 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/graph-4-980x617.png 980w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/graph-4.png 1233w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6158a544 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6158a544\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-173c51cc\" data-id=\"173c51cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bbab1f3 elementor-widget elementor-widget-text-editor\" data-id=\"2bbab1f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bien que ce tableau de bord soit du plus bel effet, il ne nous donne malheureusement pas une vue d\u2019ensemble sur les performances globales : nous ne savons pas o\u00f9 r\u00e9investir et nous n\u2019avons pas de comparatif des performances des canaux au fil du temps.<\/p><p>L\u2019id\u00e9al consisterait \u00e0 int\u00e9grer une vue compl\u00e8te et pr\u00e9cise de vos activit\u00e9s publicitaires sur tous les canaux. Mais c\u2019est plus facile \u00e0 dire qu\u2019\u00e0 faire, car il faut pour cela contourner plusieurs probl\u00e8mes :<\/p><ul><li>Les donn\u00e9es sont g\u00e9n\u00e9ralement ventil\u00e9es dans vos divers canaux publicitaires.<\/li><li>Les nomenclatures utilis\u00e9es par ces canaux ne permettent pas d\u2019agr\u00e9ger facilement ces donn\u00e9es. Les d\u00e9penses publicitaires totales portent ainsi le nom de \u00ab Montant d\u00e9pens\u00e9 \u00bb sur Facebook Ads, \u00ab D\u00e9pens\u00e9 \u00bb sur LinkedIn Ads et \u00ab Co\u00fbt \u00bb sur Google Ads.<\/li><li>Les plates-formes publicitaires sont comme des bo\u00eetes noires : lorsqu\u2019elles se chevauchent, elles ont tendance \u00e0 surattribuer les conversions en leur faveur.<\/li><li>La compilation manuelle de rapports est tr\u00e8s chronophage, car elle implique des mises \u00e0 jour r\u00e9guli\u00e8res. En outre, elle comporte un risque d\u2019erreurs et ne r\u00e9sout pas le probl\u00e8me de la surattribution des conversions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-202fec8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"202fec8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fbd5d3\" data-id=\"2fbd5d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5af8e4a elementor-widget elementor-widget-text-editor\" data-id=\"5af8e4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Cas pratique de monitoring multicanal<\/h2><p>Voici un exemple anonymis\u00e9 de l\u2019une de nos campagnes avec un client qui cherchait \u00e0 g\u00e9n\u00e9rer de nouveaux prospects. Nous voulions identifier les canaux les plus rentables pour r\u00e9aliser d\u2019autres investissements. Toutes les donn\u00e9es pr\u00e9sent\u00e9es ci-dessous ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9es par notre propre tableau de bord multicanal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f68ac3 elementor-widget elementor-widget-image\" data-id=\"6f68ac3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1030\" height=\"475\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-5-2021-10-13-1030x475.png\" class=\"attachment-large size-large wp-image-10127\" alt=\"Why you need a multi-channel dashboard\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-5-2021-10-13-1030x475.png 1030w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-5-2021-10-13-300x138.png 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-5-2021-10-13-768x354.png 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-5-2021-10-13-980x452.png 980w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-5-2021-10-13.png 1462w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4f9e29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4f9e29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf2dd25\" data-id=\"bf2dd25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20461c5 elementor-widget elementor-widget-text-editor\" data-id=\"20461c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce graphique montre la contribution de chaque canal \u00e0 la g\u00e9n\u00e9ration cumul\u00e9e de prospects au fil du temps. Nous pouvons ainsi voir que ce sont LinkedIn et Google Ads Search qui ont apport\u00e9 le plus de prospects.<\/p><p>Il est \u00e9galement possible d\u2019\u00e9tudier les donn\u00e9es en fonction des impressions, des clics et des prospects par canal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d5f7d elementor-widget elementor-widget-image\" data-id=\"62d5f7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"471\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-4-2021-10-13-1030x471.png\" class=\"attachment-large size-large wp-image-10130\" alt=\"Why you need a multi-channel dashboard\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-4-2021-10-13-1030x471.png 1030w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-4-2021-10-13-300x137.png 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-4-2021-10-13-768x351.png 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-4-2021-10-13-980x448.png 980w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-4-2021-10-13.png 1412w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1341b10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1341b10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1c8d39\" data-id=\"a1c8d39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8339e3 elementor-widget elementor-widget-text-editor\" data-id=\"a8339e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme pour le graphique pr\u00e9c\u00e9dent, il appara\u00eet ici aussi que ce sont LinkedIn et Google Ads Search qui ont g\u00e9n\u00e9r\u00e9 le plus de prospects. De plus, on d\u00e9couvre que la majorit\u00e9 des impressions et des clics sont g\u00e9n\u00e9r\u00e9s par Google Ads Display, ce qui prouve que ce canal est primordial pour cr\u00e9er de la notori\u00e9t\u00e9 de marque et attirer du trafic.<\/p><p>Par ailleurs, il est important de mesurer le co\u00fbt par prospect de chaque canal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3eb0bb elementor-widget elementor-widget-image\" data-id=\"d3eb0bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"283\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-6-2021-10-13-1030x283.png\" class=\"attachment-large size-large wp-image-10124\" alt=\"\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-6-2021-10-13-1030x283.png 1030w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-6-2021-10-13-300x82.png 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-6-2021-10-13-768x211.png 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-6-2021-10-13-980x269.png 980w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-6-2021-10-13.png 1428w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3bf678 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3bf678\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-039124c\" data-id=\"039124c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef1b5eb elementor-widget elementor-widget-text-editor\" data-id=\"ef1b5eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si LinkedIn et Google Ads Search sont les canaux les plus performants en termes de nombre de prospects, ce tableau montre qu\u2019un prospect de LinkedIn co\u00fbte 118 CHF, alors qu\u2019un prospect de Google Ads Search co\u00fbte 392 CHF. Il r\u00e9v\u00e8le \u00e9galement que le canal pr\u00e9sentant le co\u00fbt par prospect le plus bas est Facebook Ads : si la campagne devait \u00eatre prolong\u00e9e, nous devrions donc investir davantage dans ce dernier canal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ee3131 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ee3131\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2181dbaa\" data-id=\"2181dbaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e2602cc elementor-widget elementor-widget-text-editor\" data-id=\"7e2602cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Configuration de notre tableau de bord multicanal<\/h3><p>Voici un aper\u00e7u de notre tableau de bord multicanal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7161816 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7161816\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ecd2591\" data-id=\"4ecd2591\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4610e9e0 elementor-widget elementor-widget-image\" data-id=\"4610e9e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"757\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-3-2021-10-13.png\" class=\"attachment-medium_large size-medium_large wp-image-10133\" alt=\"Why you need a multi-channel dashboard\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-3-2021-10-13.png 733w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-3-2021-10-13-290x300.png 290w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2021\/12\/Article-016-Image-3-2021-10-13-712x735.png 712w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29c5c7c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29c5c7c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44ad71bb\" data-id=\"44ad71bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aa6106b elementor-widget elementor-widget-text-editor\" data-id=\"5aa6106b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Nous utilisons Google Analytics pour assurer le suivi des conversions.<\/li><li>Afin d\u2019attribuer correctement les conversions aux annonces, campagnes et canaux concern\u00e9s, nous utilisons une nomenclature normalis\u00e9e pour les UTM, ce qui nous permet aussi de r\u00e9cup\u00e9rer facilement les donn\u00e9es. Exemple : https:\/\/ewyabbkav.preview.infomaniak.website\/? utm_source = google+annonces &amp; utm_moyen = encadrement &amp; utm_campaign = entra\u00eenement &amp; utm_content = rlsa<\/li><li>Nous d\u00e9terminons avec nos clients les \u00e9v\u00e9nements que nous voulons suivre, ainsi que la d\u00e9signation et la valeur de conversion de chacun d\u2019entre eux.<\/li><li>Nous utilisons des \u00e9v\u00e9nements uniques de Google Analytics pour suivre nos conversions \u2013 nous sommes ainsi s\u00fbrs de ne les compter qu\u2019une seule fois.<\/li><li>Nous nous appuyons sur les API de chaque plate-forme publicitaire pour en extraire les donn\u00e9es relatives aux impressions, aux clics et aux co\u00fbts.<\/li><li>Nous utilisons l\u2019API de Google Analytics pour extraire les donn\u00e9es de conversion de chaque plate-forme publicitaire. Nous attribuons alors les valeurs d\u00e9finies avec le client \u00e0 chaque conversion.<\/li><li>Nous fusionnons ces donn\u00e9es et standardisons le formatage pour faciliter la lecture du tableau de bord ainsi obtenu.<\/li><\/ul><p>Simplifiez-vous la t\u00e2che en optant pour un tableau de bord multicanal : vous b\u00e9n\u00e9ficierez ainsi d\u2019une vision exhaustive de vos activit\u00e9s marketing en ligne, d\u2019un syst\u00e8me de reporting rationalis\u00e9 et d\u2019un co\u00fbt de main-d\u2019\u0153uvre moindre pour obtenir ces r\u00e9sultats.<\/p><p>N\u2019h\u00e9sitez pas \u00e0 nous contacter si vous souhaitez recevoir d\u2019autres conseils personnalis\u00e9s pour orienter vos d\u00e9cisions commerciales en fonction de vos donn\u00e9es. Chez comtogether, nous avons une \u00e9quipe d\u2019experts en la mati\u00e8re, d\u00e9sireux de partager leurs connaissances et d\u2019appliquer leur savoir-faire aux d\u00e9fis auxquels votre entreprise et vous faites face.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5633b3bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5633b3bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b6b1c6\" data-id=\"8b6b1c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5461ea23 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"5461ea23\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b6c794c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.comtogether.com\/fr\/author\/arben\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tArben\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7107e1e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.comtogether.com\/fr\/2021\/12\/09\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 9, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb238e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8bb238e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fea3b48 elementor-widget elementor-widget-heading\" data-id=\"6fea3b48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Spread the word<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f61bc15 elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-6908 elementor-widget-share-buttons\" data-id=\"4f61bc15\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c0711e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c0711e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41aab7b3\" data-id=\"41aab7b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1de02f2b elementor-widget elementor-widget-spacer\" data-id=\"1de02f2b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74999422 elementor-widget elementor-widget-heading\" data-id=\"74999422\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">About the author<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36dcfd67 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--avatar-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"36dcfd67\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/cfa7f660e2616e768a4cc64aae272ebc77ae6bb355cf334fc726121737c72d8a?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Arben\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tArben graduated with a Master in Psychology. Apart from keeping us in good mental shape, he brings his passion &amp; creativity to data analytics and programs the automations that save our customers valuable time.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quelle est l\u2019utilit\u00e9 d\u2019un tableau de bord multicanal ? D\u00e9couvrez le n\u00f4tre pour vous faire une id\u00e9e ! By ARBEN KQIKU Savez-vous quels sont vos canaux les plus performants ? Votre attribution multicanal est-elle optimale ? Pouvez-vous monitorer vos donn\u00e9es&hellip;<\/p>\n","protected":false},"author":2,"featured_media":10153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-10256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnee-analyses"],"_links":{"self":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts\/10256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/comments?post=10256"}],"version-history":[{"count":5,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts\/10256\/revisions"}],"predecessor-version":[{"id":10383,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts\/10256\/revisions\/10383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media\/10153"}],"wp:attachment":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media?parent=10256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/categories?post=10256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/tags?post=10256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}