{"id":10503,"date":"2022-01-18T16:21:26","date_gmt":"2022-01-18T15:21:26","guid":{"rendered":"https:\/\/ewyabbkav.preview.infomaniak.website\/?p=10503"},"modified":"2023-06-06T14:54:20","modified_gmt":"2023-06-06T12:54:20","slug":"campagnes-de-notoriete-et-protection-de-marque","status":"publish","type":"post","link":"https:\/\/www.comtogether.com\/fr\/2022\/01\/18\/campagnes-de-notoriete-et-protection-de-marque\/","title":{"rendered":"Campagnes de notori\u00e9t\u00e9 et protection de marque"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10503\" class=\"elementor elementor-10503 elementor-10458\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63b02b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63b02b91\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-fan&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 19.6\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e520571\" data-id=\"2e520571\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37c4d815 elementor-widget elementor-widget-heading\" data-id=\"37c4d815\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Campagnes de notori\u00e9t\u00e9 et protection de marque<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105b8c92 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"105b8c92\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-vest\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5bc64b elementor-widget elementor-widget-text-editor\" data-id=\"b5bc64b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contr\u00f4lez et pr\u00e9servez la s\u00e9curit\u00e9 de votre marque<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-248fd4dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"248fd4dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f43da65\" data-id=\"4f43da65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f09a73b elementor-widget elementor-widget-image\" data-id=\"1f09a73b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AR.jpg\" class=\"attachment-full size-full wp-image-5643\" alt=\"Amelie Rothfuss, senior account manager\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AR.jpg 1000w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AR-300x300.jpg 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AR-80x80.jpg 80w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AR-768x768.jpg 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AR-735x735.jpg 735w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4e2a08 elementor-widget elementor-widget-heading\" data-id=\"2c4e2a08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">By AMELIE ROTHFUSS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6848e5 elementor-widget elementor-widget-spacer\" data-id=\"4b6848e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51679ad2 elementor-widget elementor-widget-text-editor\" data-id=\"51679ad2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Comme les campagnes de notori\u00e9t\u00e9 ciblent les audiences et non les emplacements, les entreprises n\u2019ont que peu de contr\u00f4le sur les sites o\u00f9 sont diffus\u00e9es leurs annonces, ce qui peut nuire \u00e0 la r\u00e9putation de leur marque.<\/em><\/p><p><em>\u00a0<\/em><\/p><p>\u00c0 l\u2019instar des campagnes Display de Google Ads et d\u2019autres strat\u00e9gies programmatiques, les campagnes de branding offrent une tr\u00e8s grande puissance de frappe pour capter l\u2019attention d\u2019un large public gr\u00e2ce \u00e0 des contenus publicitaires visuellement percutants. Cependant, en g\u00e9rant ces campagnes, nous constatons parfois que nos publicit\u00e9s sont diffus\u00e9es sur des sites web qui cherchent uniquement \u00e0 mon\u00e9tiser leurs contenus par le biais de ces annonces. Or ces contenus sont souvent pauvres, car cr\u00e9\u00e9s dans un unique but : attirer le plus de trafic possible sans tenir compte du public humain. En outre, ces sites web pr\u00e9sentent g\u00e9n\u00e9ralement un <span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/support.google.com\/adsense\/answer\/1346295\" target=\"_blank\" rel=\"noopener\">ratio annonces\/contenus notoirement \u00e9lev\u00e9.<\/a><\/span><\/p><p>\u00a0<\/p><p>Les campagnes de branding visent g\u00e9n\u00e9ralement \u00e0 atteindre le plus de personnes possible dans les audiences cibles. Pour ce faire, les plates-formes de publicit\u00e9s suivent le comportement en ligne des utilisateurs afin de les cibler en fonction de leurs int\u00e9r\u00eats. Les annonceurs peuvent ainsi r\u00e9duire leurs co\u00fbts en n\u2019achetant pas de placements publicitaires sp\u00e9cifiques. N\u00e9anmoins, ils doivent faire preuve d\u2019une certaine prudence s\u2019ils privil\u00e9gient ce type de ciblage par centre d\u2019int\u00e9r\u00eat et l\u2019automatisation des placements via les plates-formes. Pourquoi ? Voici un exemple : lorsque vous ciblez les parents sur YouTube, les publicit\u00e9s finissent souvent par \u00eatre diffus\u00e9es sur les cha\u00eenes pour enfants.<\/p><p>\u00a0<\/p><p>D\u00e8s lors, l\u2019enjeu consiste \u00e0 mettre tout en \u0153uvre pour diffuser vos annonces aux bons endroits et aupr\u00e8s des bonnes personnes. De plus, les annonceurs doivent prot\u00e9ger la r\u00e9putation de leur marque en \u00e9vitant les sites diffusant des contenus sensibles ou des fake news. Dans cet article, nous vous pr\u00e9sentons quelques strat\u00e9gies qui ont fait leurs preuves pour pr\u00e9server votre marque et prot\u00e9ger votre r\u00e9putation dans le cadre de vos campagnes digitales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68cbebad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68cbebad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38a87b57\" data-id=\"38a87b57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d259903 elementor-widget elementor-widget-text-editor\" data-id=\"1d259903\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Contr\u00f4les de s\u00e9curit\u00e9 de marque sur les plates-formes publicitaires<\/h2><p>Tous les grands r\u00e9seaux publicitaires en ligne ont leurs propres solutions de <b>brand safety<\/b> (s\u00e9curit\u00e9 de marque), que vous devez imp\u00e9rativement utiliser lors du d\u00e9ploiement de vos campagnes. Vous \u00e9viterez notamment les d\u00e9convenues suivantes :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08fd44f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08fd44f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60bfc33\" data-id=\"60bfc33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00a97cd elementor-widget elementor-widget-text-editor\" data-id=\"00a97cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>L\u2019affichage de banni\u00e8res <strong>Display<\/strong> sur des sites web ou des applications de jeux, qui entra\u00eenent souvent des clics accidentels lorsque les utilisateurs cherchent \u00e0 fermer ces publicit\u00e9s ;<\/li><\/ul><p>Utilisez les param\u00e8tres d&#8217;exclusion de contenu suivants pour \u00e9viter que cela ne se produise :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff3e49 elementor-widget elementor-widget-image\" data-id=\"2ff3e49\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"739\" height=\"418\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/display-content-exclusions.png\" class=\"attachment-large size-large wp-image-10461\" alt=\"display content exclusions\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/display-content-exclusions.png 739w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/display-content-exclusions-300x170.png 300w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54886bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54886bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9dac4b\" data-id=\"c9dac4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ab7cf0 elementor-widget elementor-widget-text-editor\" data-id=\"1ab7cf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>La diffusion d\u2019annonces vid\u00e9o sans son entre les pistes des playlists musicales de <strong>YouTube<\/strong>. Si les utilisateurs ne sont pas devant leur \u00e9cran, ils ne verront de toute fa\u00e7on pas vos annonces ;<\/li><\/ul><p>Voici les param\u00e8tres d&#8217;exclusion du contenu de YouTube que vous pouvez appliquer :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d358d7 elementor-widget elementor-widget-image\" data-id=\"6d358d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"702\" height=\"305\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/youtube-content-exclusions.png\" class=\"attachment-large size-large wp-image-10464\" alt=\"youtube content exclusions\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/youtube-content-exclusions.png 702w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/youtube-content-exclusions-300x130.png 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fb77ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fb77ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f43211\" data-id=\"2f43211\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e74edd elementor-widget elementor-widget-text-editor\" data-id=\"5e74edd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>L\u2019apparition de publicit\u00e9s destin\u00e9es aux r\u00e9seaux sociaux sur des pages non v\u00e9rifi\u00e9es ou sur celles de cr\u00e9ateurs de contenus peu s\u00e9rieux susceptibles de ne pas correspondre \u00e0 l\u2019identit\u00e9 et aux valeurs de votre marque.<\/li><\/ul><p>Excluez les types de contenu et les sujets suivants sur <b>Facebook<\/b> :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2929d23 elementor-widget elementor-widget-image\" data-id=\"2929d23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"280\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-content-type-exclusions-1030x280.png\" class=\"attachment-large size-large wp-image-10473\" alt=\"facebook content type exclusions\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-content-type-exclusions-1030x280.png 1030w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-content-type-exclusions-300x81.png 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-content-type-exclusions-768x209.png 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-content-type-exclusions-980x266.png 980w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-content-type-exclusions.png 1167w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22869ea elementor-widget elementor-widget-image\" data-id=\"22869ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"346\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-topic-exclusions-1030x346.png\" class=\"attachment-large size-large wp-image-10467\" alt=\"facebook topic exclusions\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-topic-exclusions-1030x346.png 1030w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-topic-exclusions-300x101.png 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-topic-exclusions-768x258.png 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-topic-exclusions-980x329.png 980w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-topic-exclusions.png 1165w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df6645d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df6645d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0b62cf\" data-id=\"d0b62cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34c86a7 elementor-widget elementor-widget-text-editor\" data-id=\"34c86a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le <strong>R\u00e9seau Display<\/strong> de <strong>Google<\/strong> vous permet de d\u00e9sactiver la diffusion de vos annonces sur des sites web aux contenus sensibles. Vous pouvez \u00e9galement choisir des libell\u00e9s de contenu num\u00e9rique en fonction des publics \u2013 enfants, adolescents et adultes. Google fournit aussi des contr\u00f4les de contenus sp\u00e9cifiques \u00e0 <strong>YouTube<\/strong>, qui vous permettent de contr\u00f4ler les modalit\u00e9s de diffusion de vos annonces dans les vid\u00e9os YouTube et lors des live streams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b2085 elementor-widget elementor-widget-image\" data-id=\"c8b2085\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"422\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/youtube-inventory.png\" class=\"attachment-large size-large wp-image-10482\" alt=\"youtube inventory\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/youtube-inventory.png 735w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/youtube-inventory-300x172.png 300w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-337fa35 elementor-widget elementor-widget-text-editor\" data-id=\"337fa35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9cochez l&#8217;option Partenaires Vid\u00e9o si vous ne souhaitez pas que votre publicit\u00e9 vid\u00e9o soit affich\u00e9e sur des sites web tiers en dehors de YouTube :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f863fb5 elementor-widget elementor-widget-image\" data-id=\"f863fb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"194\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/youtube-ad-placements.png\" class=\"attachment-large size-large wp-image-10485\" alt=\"youtube ad placements\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/youtube-ad-placements.png 684w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/youtube-ad-placements-300x85.png 300w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caeda36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caeda36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5055e45\" data-id=\"5055e45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4477c04 elementor-widget elementor-widget-text-editor\" data-id=\"4477c04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Facebook<\/strong> et <strong>Instagram<\/strong> fournissent un ensemble de contr\u00f4les similaire, notamment un filtre d\u2019inventaire qui vous permet de d\u00e9sactiver la diffusion de vos publicit\u00e9s sur des pages abordant des sujets sp\u00e9cifiques. Ce type de contr\u00f4le est aussi propos\u00e9 sur les publicit\u00e9s vid\u00e9o in-stream sur les plates-formes : vous pouvez d\u00e9sactiver la diffusion de vos annonces sur les pages diffusant des actualit\u00e9s, des contenus politiques, religieux ou li\u00e9s aux jeux vid\u00e9o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-114aa8e elementor-widget elementor-widget-image\" data-id=\"114aa8e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"242\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-inventory-1030x242.png\" class=\"attachment-large size-large wp-image-10470\" alt=\"facebook inventory\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-inventory-1030x242.png 1030w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-inventory-300x70.png 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-inventory-768x180.png 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-inventory-980x230.png 980w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/facebook-inventory.png 1133w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfcfb89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfcfb89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70ca6ab\" data-id=\"70ca6ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66ebab5 elementor-widget elementor-widget-text-editor\" data-id=\"66ebab5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>LinkedIn<\/strong> propose un large \u00e9ventail de contr\u00f4les de placement d\u2019annonces, qui vous permettent d\u2019exclure les cat\u00e9gories de contenus d\u00e9finies dans le LinkedIn Audience Network.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c8800 elementor-widget elementor-widget-image\" data-id=\"14c8800\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"508\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/linkedin-audience-network-category-exclusions.png\" class=\"attachment-large size-large wp-image-10476\" alt=\"linkedin audience network category exclusions\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/linkedin-audience-network-category-exclusions.png 955w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/linkedin-audience-network-category-exclusions-300x160.png 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/01\/linkedin-audience-network-category-exclusions-768x409.png 768w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c94e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c94e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7db365e\" data-id=\"7db365e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0003e51 elementor-widget elementor-widget-text-editor\" data-id=\"0003e51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les <strong>plates-formes programmatiques<\/strong>, comme AdRoll et Adello, disposent \u00e9galement de contr\u00f4les de s\u00e9curit\u00e9 de marque qui s\u2019appuient sur leurs propres solutions internes ou sur des partenaires sp\u00e9cialis\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26555a6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26555a6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57514217 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57514217\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d1cf8c5\" data-id=\"6d1cf8c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc45f63 elementor-widget elementor-widget-text-editor\" data-id=\"dc45f63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Pr\u00e9server la s\u00e9curit\u00e9 de la marque<\/h2><p>Si ces contr\u00f4les aident les entreprises \u00e0 prot\u00e9ger la r\u00e9putation de leur marque, le v\u00e9ritable travail commence une fois les campagnes lanc\u00e9es. Compte tenu de l\u2019\u00e9volution rapide des r\u00e9seaux sociaux et d\u2019Internet au sens large, vous devez examiner r\u00e9guli\u00e8rement les placements de vos annonces et prendre les mesures n\u00e9cessaires pour identifier les pages de r\u00e9seaux sociaux, les sites web et les cha\u00eenes YouTube inappropri\u00e9s et potentiellement toxiques. N\u2019oubliez pas d\u2019ajouter \u00e0 votre liste noire de placement d\u2019annonces tous les canaux que vous avez identifi\u00e9s, afin que vos publicit\u00e9s n\u2019y apparaissent plus. En effet, vous ne pouvez pas vous appuyer uniquement sur les contr\u00f4les mis en place en amont de la campagne, car de nouveaux sites web et cr\u00e9ateurs de contenus apparaissent chaque jour\u00a0\u2013 or n\u2019importe lequel d\u2019entre eux peut s\u2019av\u00e9rer une menace pour la s\u00e9curit\u00e9 de votre marque.<\/p><p>Pour vos annonces sur Facebook et Instagram, vous devez r\u00e9guli\u00e8rement analyser les performances de votre campagne par placement. Si l\u2019<em>Audience Network<\/em> (r\u00e9seau d\u2019audience), les articles instantan\u00e9s (<em>Instant Articles<\/em>) et les vid\u00e9os in-stream affichent des performances correctes, vous pouvez continuer \u00e0 y diffuser vos publicit\u00e9s. Dans le cas contraire, peut-\u00eatre devriez-vous renoncer \u00e0 ces placements pour optimiser vos performances.<\/p><p><em>Vous craignez que vos annonces n\u2019apparaissent sur des sites inappropri\u00e9s\u00a0? Vous avez du mal \u00e0 suivre la gestion de vos campagnes de branding\u00a0? comtogether a d\u00e9velopp\u00e9 des <span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/ewyabbkav.preview.infomaniak.website\/fr\/2021\/02\/17\/operation-detox-pour-vos-campagnes-youtube-ads-avec-analyse-des-n-grammes\/\" target=\"_blank\" rel=\"noopener\"> <em>scripts intelligents<\/em><\/a><em> qui vous permettent d\u2019assurer la s\u00e9curit\u00e9 de votre marque sans perdre de temps.<\/em><\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58eb0b03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58eb0b03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7312307c\" data-id=\"7312307c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14143d0a elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"14143d0a\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b6c794c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.comtogether.com\/fr\/author\/amelie\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAmelie\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7107e1e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.comtogether.com\/fr\/2022\/01\/18\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>January 18, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38aebfb5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38aebfb5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b8fa94 elementor-widget elementor-widget-heading\" data-id=\"40b8fa94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Spread the word<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-717fa5d elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-6908 elementor-widget-share-buttons\" data-id=\"717fa5d\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61a19a40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61a19a40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42288ec8\" data-id=\"42288ec8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4495fa17 elementor-widget elementor-widget-spacer\" data-id=\"4495fa17\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52934fbd elementor-widget elementor-widget-heading\" data-id=\"52934fbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">About the author<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4adf40ba elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--avatar-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"4adf40ba\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/fea2d0e838a38688d7a5f69792e41e6b4886cfa1215f6a3aedfa3ea01c753041?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Amelie\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tAmelie is as reliable and accurate as a Swiss watch. Except she's German. Her consistency, empathy and her well tempered character make her an important pillar of the comtogether team.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Campagnes de notori\u00e9t\u00e9 et protection de marque Contr\u00f4lez et pr\u00e9servez la s\u00e9curit\u00e9 de votre marque By AMELIE ROTHFUSS Comme les campagnes de notori\u00e9t\u00e9 ciblent les audiences et non les emplacements, les entreprises n\u2019ont que peu de contr\u00f4le sur les sites&hellip;<\/p>\n","protected":false},"author":6,"featured_media":10519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[92,80,76,84,85],"tags":[],"class_list":["post-10503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-2","category-media-sociaux","category-social-media","category-youtube","category-youtube-fr"],"_links":{"self":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts\/10503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/comments?post=10503"}],"version-history":[{"count":5,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts\/10503\/revisions"}],"predecessor-version":[{"id":12358,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts\/10503\/revisions\/12358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media\/10519"}],"wp:attachment":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media?parent=10503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/categories?post=10503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/tags?post=10503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}