{"id":10601,"date":"2022-02-15T09:21:03","date_gmt":"2022-02-15T08:21:03","guid":{"rendered":"https:\/\/ewyabbkav.preview.infomaniak.website\/?p=10601"},"modified":"2023-06-06T14:55:58","modified_gmt":"2023-06-06T12:55:58","slug":"modelisation-predictive-triplez-votre-retour-sur-investissement-publicitaire","status":"publish","type":"post","link":"https:\/\/www.comtogether.com\/fr\/2022\/02\/15\/modelisation-predictive-triplez-votre-retour-sur-investissement-publicitaire\/","title":{"rendered":"Mod\u00e9lisation pr\u00e9dictive : triplez votre retour sur investissement publicitaire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10601\" class=\"elementor elementor-10601 elementor-10584\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13c2a75d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13c2a75d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-fan&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 19.6\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71dc86a9\" data-id=\"71dc86a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-286a3875 elementor-widget elementor-widget-heading\" data-id=\"286a3875\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mod\u00e9lisation pr\u00e9dictive : triplez votre retour sur investissement publicitaire<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660e6993 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"660e6993\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-sort-amount-up\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ed9eb2 elementor-widget elementor-widget-text-editor\" data-id=\"46ed9eb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comment ? Suivez le guide !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bd48d04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bd48d04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29b22c46\" data-id=\"29b22c46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49ab4f31 elementor-widget elementor-widget-image\" data-id=\"49ab4f31\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AK-1.jpg\" class=\"attachment-full size-full wp-image-5647\" alt=\"Arben Kqiku, acount manager at comtogether\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AK-1.jpg 1000w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AK-1-300x300.jpg 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AK-1-80x80.jpg 80w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AK-1-768x768.jpg 768w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2020\/01\/AK-1-735x735.jpg 735w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-395f17b0 elementor-widget elementor-widget-heading\" data-id=\"395f17b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">By ARBEN KQIKU<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eea6fe2 elementor-widget elementor-widget-spacer\" data-id=\"2eea6fe2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59233d1 elementor-widget elementor-widget-text-editor\" data-id=\"59233d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>La mod\u00e9lisation pr\u00e9dictive facilite la r\u00e9partition et l\u2019optimisation des d\u00e9penses sur des portefeuilles publicitaires en constant d\u00e9veloppement. Explications.<\/em><\/p><p>La r\u00e9partition et la redistribution hebdomadaires des budgets publicitaires s\u2019av\u00e8rent parfois difficiles et chronophages, \u00e0 plus forte raison quand on g\u00e8re des dizaines \u2013 voire des centaines \u2013 de campagnes publicitaires mondiales ou plusieurs canaux. Mais si vous n\u2019optimisez pas vos d\u00e9penses publicitaires ou ne r\u00e9partissez pas efficacement vos budgets, vous risquez d\u2019investir en pure perte.<\/p><p>D\u00e8s lors, il faut en priorit\u00e9 r\u00e9partir les budgets de mani\u00e8re \u00e0 g\u00e9n\u00e9rer le plus de valeur possible pour l\u2019entreprise. C\u2019est en ce sens que nous avons d\u00e9velopp\u00e9 un algorithme qui garantit une r\u00e9partition et une optimisation fluides du budget. Dans le cadre de notre collaboration avec un client qui diffusait 170 annonces Google Ads dans le monde, cette approche nous a permis de faire passer le ROAS (retour sur investissement publicitaire) moyen de 2,8 \u00e0 8,4 en moins de deux mois.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a50c6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76a50c6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b2a640a\" data-id=\"6b2a640a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d17db44 elementor-widget elementor-widget-image\" data-id=\"5d17db44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"451\" height=\"410\" src=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/02\/unnamed-3.png\" class=\"attachment-medium_large size-medium_large wp-image-10587\" alt=\"weekly evolution of performance indicator\" srcset=\"https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/02\/unnamed-3.png 451w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/02\/unnamed-3-300x273.png 300w, https:\/\/www.comtogether.com\/wp-content\/uploads\/2022\/02\/unnamed-3-100x90.png 100w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c81c5c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c81c5c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d6f9cf1\" data-id=\"7d6f9cf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3b5ea7 elementor-widget elementor-widget-text-editor\" data-id=\"a3b5ea7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Mode de fonctionnement de l\u2019algorithme<\/h2><p>Pour optimiser la r\u00e9partition budg\u00e9taire, nous nous sommes appuy\u00e9s sur une mod\u00e9lisation pr\u00e9dictive bas\u00e9e sur l\u2019historique des donn\u00e9es. Afin de tripler le ROAS, nous avons utilis\u00e9 les facteurs suivants dans notre mod\u00e8le :<\/p><ul><li><strong>Normalisation des donn\u00e9es<\/strong> : chaque campagne a g\u00e9n\u00e9ralement une dur\u00e9e et une date de d\u00e9but sp\u00e9cifiques. Nous devions donc normaliser les donn\u00e9es pour les comparer.<\/li><li><strong>Taux de conversion<\/strong> : ce taux nous permet d\u2019\u00e9valuer la capacit\u00e9 d\u2019une campagne \u00e0 convertir les utilisateurs en clients et, par cons\u00e9quent, de prioriser les campagnes qui g\u00e9n\u00e8rent le plus de clients.<\/li><li><strong>Valeur de conversion<\/strong> : cette valeur nous permet d\u2019estimer le montant des revenus g\u00e9n\u00e9r\u00e9s par campagne \u2013 et donc de prioriser celles qui g\u00e9n\u00e8rent le plus d\u2019argent.<\/li><li><strong>ROAS (Return On Ad Spent)<\/strong> : avec le retour sur investissement publicitaire, nous pouvons estimer la rentabilit\u00e9 de chaque campagne, ce qui nous permet l\u00e0 encore de prioriser les campagnes les plus rentables.<\/li><li><strong>Facteur d\u2019ajustement<\/strong> : les attentes varient en fonction de la phase o\u00f9 se situe la campagne publicitaire \u2013 haut de l\u2019entonnoir (TOFU), milieu de l\u2019entonnoir (MOFU) ou bas de l\u2019entonnoir (BOFU). Ainsi, lorsqu\u2019une campagne se r\u00e9v\u00e8le plus performante que la moyenne \u00e0 un certain stade de l\u2019entonnoir, nous pouvons r\u00e9affecter les budgets en cons\u00e9quence.<\/li><li><strong>Taux d\u2019impression<\/strong> : cet \u00e9l\u00e9ment nous permet d\u2019estimer le potentiel d\u2019une campagne. En effet, certaines campagnes atteignent leur pic d\u2019impression quand d\u2019autres pr\u00e9sentent encore un \u00e9norme potentiel de croissance. Si nous estimons qu\u2019une campagne a une marge de croissance importante, nous lui allouons une part plus \u00e9lev\u00e9e du budget.<\/li><li><strong>Budget minimal<\/strong> : enfin, nous calculons le budget minimal pour chaque cat\u00e9gorie de campagne (TOFU, MOFU ou BOFU). Nous pouvons ainsi garantir un niveau minimal de visibilit\u00e9 de la marque, bien que la priorit\u00e9 soit donn\u00e9e aux performances.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1849b5e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1849b5e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dabfb72\" data-id=\"5dabfb72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23b3c946 elementor-widget elementor-widget-text-editor\" data-id=\"23b3c946\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Pour conclure<\/h2><p>Chaque entreprise a des ressources limit\u00e9es. Plusieurs canaux publicitaires actifs sont \u00e0 leur disposition ; or chacun d\u2019entre eux comporte une myriade d\u2019activit\u00e9s ou de campagnes. Gr\u00e2ce \u00e0 l\u2019historique des donn\u00e9es, nous pouvons cr\u00e9er des mod\u00e8les pr\u00e9dictifs qui identifient les campagnes et canaux offrant le plus grand potentiel de performances. Ces mod\u00e8les nous permettent d\u2019allouer efficacement les budgets publicitaires et d\u2019augmenter ainsi les performances et la rentabilit\u00e9 tout en r\u00e9duisant les risques.<\/p><p>Si de tels algorithmes offrent une tr\u00e8s grande valeur en garantissant des gains de temps et d\u2019argent, il ne faut pas oublier qu\u2019ils ont leurs limites. En voici un exemple : les mod\u00e8les pr\u00e9dictifs \u00e9tant bas\u00e9s sur les performances pass\u00e9es, aucun changement apport\u00e9 par la suite \u00e0 la campagne ne sera pris en consid\u00e9ration. Il est donc primordial de tenir compte \u00e9galement des modifications humaines. En outre, il est important de bien tout mesurer, car on ne peut am\u00e9liorer que ce qui se mesure.<\/p><p>Alors que nous passions trois heures par semaine \u00e0 g\u00e9rer les budgets publicitaires pour ce client, nous assurons d\u00e9sormais une gestion optimis\u00e9e en t\u00e2che de fond. Nous avons ainsi plus de temps pour nous concentrer sur la strat\u00e9gie et maximiser ainsi l\u2019efficacit\u00e9 des campagnes publicitaires \u00e0 tous les niveaux.<\/p><p><em>Nous adaptons notre approche aux besoins sp\u00e9cifiques de chaque client, car les mod\u00e8les pr\u00e9dictifs doivent \u00eatre adapt\u00e9s \u00e0 vos donn\u00e9es, \u00e0 votre activit\u00e9 et \u00e0 vos objectifs sp\u00e9cifiques. Si vous ne parvenez pas \u00e0 affecter efficacement vos ressources, <span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/ewyabbkav.preview.infomaniak.website\/fr\/contact\/\">contactez-nous <\/a><\/span>d\u00e8s aujourd\u2019hui : nous vous proposerons une solution sur mesure.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2536c1f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2536c1f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b9d2671\" data-id=\"2b9d2671\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ec4b910 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"2ec4b910\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b6c794c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.comtogether.com\/fr\/author\/arben\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tArben\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7107e1e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.comtogether.com\/fr\/2022\/02\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 15, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ac7ed6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"55ac7ed6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b24cfaa elementor-widget elementor-widget-heading\" data-id=\"5b24cfaa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Spread the word<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b9bb1e elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-6908 elementor-widget-share-buttons\" data-id=\"11b9bb1e\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61cd6f68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61cd6f68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-352a81bd\" data-id=\"352a81bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bf8fd23 elementor-widget elementor-widget-spacer\" data-id=\"2bf8fd23\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41bae809 elementor-widget elementor-widget-heading\" data-id=\"41bae809\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">About the author<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1c88af elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--avatar-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"4e1c88af\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/cfa7f660e2616e768a4cc64aae272ebc77ae6bb355cf334fc726121737c72d8a?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Arben\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tArben graduated with a Master in Psychology. Apart from keeping us in good mental shape, he brings his passion &amp; creativity to data analytics and programs the automations that save our customers valuable time.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mod\u00e9lisation pr\u00e9dictive : triplez votre retour sur investissement publicitaire Comment ? Suivez le guide ! By ARBEN KQIKU La mod\u00e9lisation pr\u00e9dictive facilite la r\u00e9partition et l\u2019optimisation des d\u00e9penses sur des portefeuilles publicitaires en constant d\u00e9veloppement. Explications. La r\u00e9partition et la&hellip;<\/p>\n","protected":false},"author":2,"featured_media":10603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-10601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data_analytics"],"_links":{"self":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts\/10601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/comments?post=10601"}],"version-history":[{"count":5,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts\/10601\/revisions"}],"predecessor-version":[{"id":12360,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts\/10601\/revisions\/12360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media\/10603"}],"wp:attachment":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media?parent=10601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/categories?post=10601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/tags?post=10601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}