{"id":9662,"date":"2021-10-26T10:22:11","date_gmt":"2021-10-26T08:22:11","guid":{"rendered":"https:\/\/ewyabbkav.preview.infomaniak.website\/?p=9662"},"modified":"2021-11-15T17:26:04","modified_gmt":"2021-11-15T16:26:04","slug":"comment-definir-lintention-de-recherche-a-partir-des-modeles-de-requetes","status":"publish","type":"post","link":"https:\/\/www.comtogether.com\/fr\/2021\/10\/26\/comment-definir-lintention-de-recherche-a-partir-des-modeles-de-requetes\/","title":{"rendered":"L&#8217;identification de l&#8217;intention de recherche \u00e0 partir des mod\u00e8les de requ\u00eates"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9662\" class=\"elementor elementor-9662 elementor-9650\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c278010 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c278010\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-fan&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 283.5 19.6\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d0d41e0\" data-id=\"4d0d41e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c7687e elementor-widget elementor-widget-heading\" data-id=\"59c7687e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L'identification de l\u2019intention de recherche \u00e0 partir des mod\u00e8les de requ\u00eates<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e97c92 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"43e97c92\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea3edde elementor-widget elementor-widget-text-editor\" data-id=\"6ea3edde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout savoir sur le brevet de Google<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d9c4ec1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d9c4ec1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a9e6214\" data-id=\"2a9e6214\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39971470 elementor-widget elementor-widget-image\" data-id=\"39971470\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ewyabbkav.preview.infomaniak.website\/wp-content\/uploads\/2021\/03\/perrine_quatrehomme.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ff7a09 elementor-widget elementor-widget-heading\" data-id=\"58ff7a09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">By PERRINE QUATREHOMME<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291f4fbb elementor-widget elementor-widget-spacer\" data-id=\"291f4fbb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506c8b0 elementor-widget elementor-widget-text-editor\" data-id=\"506c8b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>Dans l\u2019un de ses derniers brevets, Google propose une solution pour d\u00e9finir l\u2019intention de l\u2019utilisateur \u00e0 partir de sch\u00e9mas r\u00e9p\u00e9t\u00e9s dans les requ\u00eates. Voici quelles sont les r\u00e9percussions en mati\u00e8re de SEO.<\/em>\n\nCes derni\u00e8res ann\u00e9es, Google est pass\u00e9 du r\u00e9f\u00e9rencement ax\u00e9 sur les mots-cl\u00e9s \u00e0 l\u2019utilisation d\u2019algorithmes perfectionn\u00e9s, en mesure de d\u00e9finir ce que souhaitent r\u00e9ellement les utilisateurs. En effet, que recherche v\u00e9ritablement un utilisateur avec ses mots-cl\u00e9s ? S\u2019il saisit par exemple \u00ab recette de g\u00e2teau au chocolat \u00bb, souhaite-t-il toute la recette, la liste d\u2019ingr\u00e9dients ou tout simplement la temp\u00e9rature de cuisson ? En d\u00e9posant ce brevet, Google expose clairement sa priorit\u00e9 : mieux comprendre ce que d\u00e9sirent v\u00e9ritablement les utilisateurs.\n\nCet article aborde les trois points suivants :\n<ol>\n \t<li><a href=\"#about\"><span style=\"color: #0000ff;\">La pr\u00e9sentation du brevet de Google pour 2021 ;<\/span><\/a><\/li>\n \t<li><a href=\"#technical\"><span style=\"color: #0000ff;\">Les aspects techniques du brevet ;<\/span><\/a><\/li>\n \t<li><a href=\"#matter\"><span style=\"color: #0000ff;\">L\u2019importance de ce brevet pour les annonceurs.<\/span><\/a><\/li>\n<\/ol>\nCe brevet d\u00e9montre une nouvelle fois que l\u2019inbound marketing a toujours \u00e9t\u00e9 visionnaire dans son approche. Ici, l\u2019id\u00e9e est que chaque strat\u00e9gie de contenu doit chercher \u00e0 identifier les mod\u00e8les de recherche. Pourquoi ? C\u2019est ce que nous allons vous expliquer dans cet article.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d538eef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d538eef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-704291da\" data-id=\"704291da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce38e66 elementor-widget elementor-widget-menu-anchor\" data-id=\"ce38e66\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"about\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6e7108 elementor-widget elementor-widget-text-editor\" data-id=\"1e6e7108\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Pr\u00e9sentation du brevet de Google<\/h2><p>Google d\u00e9finit son dernier brevet comme un ensemble de m\u00e9thodes, de syst\u00e8mes et d\u2019algorithmes visant \u00e0 d\u00e9finir l\u2019intention de recherche \u00e0 partir de mod\u00e8les de requ\u00eates r\u00e9p\u00e9t\u00e9s. En effet, cette solution s\u2019appuie sur la base des informations recueillies durant les pr\u00e9c\u00e9dentes sessions de l\u2019utilisateur pour cr\u00e9er le profil de ce dernier et d\u00e9finir ce qu\u2019il est le plus susceptible de chercher. Ces mod\u00e8les de requ\u00eates comprennent des informations, comme des identifiants de langue et de lieu, qui permettent \u00e0 l\u2019algorithme de Google de proposer des r\u00e9sultats de recherche pertinents. Mais ces nouvelles m\u00e9thodes vont encore plus loin : elles attribuent des valeurs de confiance \u00e0 des identifiants en fonction des donn\u00e9es recueillies lors de pr\u00e9c\u00e9dentes sessions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96777fb elementor-widget elementor-widget-menu-anchor\" data-id=\"96777fb\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"technical\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86044f9 elementor-widget elementor-widget-text-editor\" data-id=\"86044f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Les aspects techniques du brevet<\/h2><p><span style=\"font-size: 19px;\">Aliment\u00e9s par les tr\u00e8s nombreuses donn\u00e9es recueillies par l\u2019entreprise, les algorithmes de recherche de Google figurent parmi les algorithmes les plus pointus d\u00e9velopp\u00e9s \u00e0 ce jour. Voici un aper\u00e7u du processus :<\/span><\/p><ul><li>R\u00e9cup\u00e9rer une requ\u00eate et lui attribuer un identifiant de session unique<\/li><li>Donner des r\u00e9sultats de recherche \u00e0 l\u2019utilisateur final<\/li><li>Associer l\u2019intention de l\u2019utilisateur \u00e0 la session de recherche<\/li><li>Identifier les sessions pr\u00e9c\u00e9dentes qui incluent la requ\u00eate actuelle<\/li><li>D\u00e9finir quels sont les r\u00e9sultats choisis et \u00e0 quelle fr\u00e9quence<\/li><li>Modifier le score de l\u2019intention de recherche pour ce r\u00e9sultat<\/li><li>R\u00e9f\u00e9rencer les documents et affiner les futurs r\u00e9sultats de recherche en cons\u00e9quence<\/li><\/ul><p>Le brevet s\u2019appuie sur des ressources c\u00f4t\u00e9 client et c\u00f4t\u00e9 serveur pour traiter les donn\u00e9es de recherche. Les signaux de la requ\u00eate proviennent donc du c\u00f4t\u00e9 client et passent par le moteur d\u2019indexation et de r\u00e9f\u00e9rencement de Google, le moteur de modification du r\u00e9f\u00e9rencement et l\u2019identifiant d\u2019intention. C\u2019est alors que les r\u00e9sultats sont envoy\u00e9s au client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8ecca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8ecca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91d2d32\" data-id=\"91d2d32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d09100 elementor-widget elementor-widget-menu-anchor\" data-id=\"5d09100\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"matter\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4add1f43 elementor-widget elementor-widget-text-editor\" data-id=\"4add1f43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Un enjeu de taille pour les annonceurs<\/h2>\nC\u2019est un fait : Google se d\u00e9tourne des facteurs de r\u00e9f\u00e9rencement ax\u00e9s sur les mots-cl\u00e9s pour privil\u00e9gier des algorithmes bien plus perfectionn\u00e9s, con\u00e7us pour d\u00e9finir l\u2019intention de recherche. Si l\u2019optimisation ax\u00e9e sur cette intention de recherche est d\u00e9j\u00e0 monnaie courante dans le marketing de contenu, ce dernier brevet laisse pr\u00e9sager une am\u00e9lioration des r\u00e9sultats de recherche de Google. Fruit de pr\u00e8s d\u2019une d\u00e9cennie de travaux, ce brevet prouve qu\u2019il est imp\u00e9ratif de conna\u00eetre l\u2019utilisateur cible. Le contenu outbound \u00e0 des fins directement promotionnelles n\u2019est d\u00e8s lors plus pertinent en mati\u00e8re de SEO.\n\nPour \u00eatre bien r\u00e9f\u00e9renc\u00e9, un contenu doit avant tout \u00eatre en phase avec l\u2019intention de recherche. Google veut ainsi \u00e9viter que les utilisateurs passent d\u2019un site web \u00e0 l\u2019autre pour trouver les informations qu\u2019ils souhaitent. En d\u00e9finitive, le crit\u00e8re de r\u00e9f\u00e9rencement le plus important est le temps que passera l\u2019utilisateur sur la page : il est d\u00e8s lors primordial que le contenu se conforme \u00e0 l\u2019intention de recherche. Google r\u00e9pond aussi directement aux requ\u00eates afin d\u2019inciter les utilisateurs \u00e0 passer plus de temps sur les SERP (pages de r\u00e9sultats) : si votre contenu est en mesure d\u2019apporter ces r\u00e9ponses directes, il appara\u00eetra alors dans les Featured Snippets, qui visent pr\u00e9cis\u00e9ment \u00e0 traiter l\u2019intention de l\u2019utilisateur. C\u2019est pour cette raison que votre contenu doit en priorit\u00e9 r\u00e9pondre aux mod\u00e8les de requ\u00eates \u2013 et non faire l\u2019objet d\u2019une seule optimisation bas\u00e9e sur les mots-cl\u00e9s.\n\n<em>Savez-vous ce que recherche votre audience cible ? <span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/ewyabbkav.preview.infomaniak.website\/fr\/contact\/\">comtogether peut vous aider<\/a><\/span> \u00e0 int\u00e9grer l\u2019intention de l\u2019utilisateur dans la strat\u00e9gie de r\u00e9f\u00e9rencement de votre site web.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35e3dcc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35e3dcc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7540bc1e\" data-id=\"7540bc1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f06002a elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"6f06002a\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b6c794c elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.comtogether.com\/fr\/author\/perrine\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPerrine Quatrehomme\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7107e1e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.comtogether.com\/fr\/2021\/10\/26\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 26, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fee6a12 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1fee6a12\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32dd6d87 elementor-widget elementor-widget-heading\" data-id=\"32dd6d87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Spread the word<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d076038 elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-6908 elementor-widget-share-buttons\" data-id=\"3d076038\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fc3a6dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fc3a6dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ec3737\" data-id=\"7ec3737\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ce5f7e elementor-widget elementor-widget-spacer\" data-id=\"23ce5f7e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e67b159 elementor-widget elementor-widget-heading\" data-id=\"5e67b159\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">About the author<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10c1c087 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--avatar-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"10c1c087\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/f5650d811495b14ba777ad003218ae95a50944cba1a8dc115b58ab80862a501e?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Perrine Quatrehomme\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tPerrine brings her French Touch to the team. She always has her head in a book and that\u2019s what sparked her passion for SEO &amp; content. She thrives when she can combine her writing skills with innovative marketing strategies.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&#8217;identification de l\u2019intention de recherche \u00e0 partir des mod\u00e8les de requ\u00eates Tout savoir sur le brevet de Google By PERRINE QUATREHOMME Dans l\u2019un de ses derniers brevets, Google propose une solution pour d\u00e9finir l\u2019intention de l\u2019utilisateur \u00e0 partir de sch\u00e9mas&hellip;<\/p>\n","protected":false},"author":10,"featured_media":9656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-9662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts\/9662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/comments?post=9662"}],"version-history":[{"count":5,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts\/9662\/revisions"}],"predecessor-version":[{"id":9919,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/posts\/9662\/revisions\/9919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media\/9656"}],"wp:attachment":[{"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/media?parent=9662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/categories?post=9662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comtogether.com\/fr\/wp-json\/wp\/v2\/tags?post=9662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}