Sophisticated B2B Marketing for Complex Sales Cycles
Reach decision-makers through custom strategies that combine traditional channels with advanced tactics.
- Custom campaigns tailored to your audience and sales cycle.
- Native teams across Europe and Asia in 9+ languages.
- Smart tools & tracking built for low-volume conversions.
- From programmatic ABM to event targeting and go-to-market engineering.
Why Traditional B2B Marketing Falls Short
Complex Decision-Making Journeys
Your prospects research for months, involve multiple stakeholders, and evaluate countless touchpoints before making a decision. Generic marketing campaigns miss these nuances entirely.
Long Sales Cycles Require Sustained Engagement
B2B buyers need consistent, valuable interactions across multiple channels over extended periods. Most agencies optimize for quick wins, not relationship building.
Sophisticated Audiences Demand Sophisticated Approaches
Your prospects are experts in their fields who can spot generic marketing from miles away. They need content and campaigns that demonstrate deep industry understanding.
Low Conversion Volumes Break Standard Tools
Traditional automated bidding and optimization tools fail when dealing with B2B's naturally low conversion rates. You need specialized approaches that work with limited data.
Our Services.
Strategic Foundations
Market Intelligence & Competitor Analysis: Deep dive into your market landscape using exclusive data sources and industry-specific research.
Customer Journey Mapping: Analyze the decision-making process to identify key touchpoints and optimization opportunities
Comprehensive Tracking Solutions
Paid Media Excellence
Search Engine Marketing: Capture high-intent traffic.
Programmatic Display: Target companies using intent and firmographic data.
Social Media Advertising: Engage on key platforms.
DOOH & Geo-fencing: Reach events, offices, and key locations.
Advanced Lead Generation Tactics
Account-Based Marketing: Engage high-value companies through tailored audiences.
Lead Intelligence & Enrichment: Identify website visitors, enrich company data, and trigger behavior-based outreach.
Automation & GTM Engineering: Automate complex B2B funnels with integrated workflows and custom go-to-market setups.
Building Automated Lead Generation Systems
1. Foundational Data: Identify & Enrich the Right Accounts
- TAM Sourcing: Create custom lists of companies based on your ideal customer profile.
- CRM Enrichment: Keep your database clean and up to date — automatically.
- Account Research & Scoring: Pull in key data like headcount, tech stack, recent funding, and buyer intent to prioritize outreach.
2. Automation: Scale Outreach Without Losing Relevance
- Inbound Lead Enrichment: Route and enrich form submissions in real time.
- AI Outbound: Launch personalized email sequences when leads show interest or meet your targeting rules.
3. GTM Engine: Reach Prospects at the Right Time
- Signals & Intent: Detect behavioral triggers like site visits, social engagement, or event registrations.
- Account-Based Marketing: Serve relevant content across LinkedIn, Meta, or display to keep your brand top of mind.
- GTM Copilot: Automate repetitive sales tasks so your team can focus on closing.
Market Insights.
Data-Driven Market Intelligence
- Geographic Prioritization: Identify markets with highest interest and lowest cost-per-acquisition
- Seasonal Optimization: Capitalize on peak demand periods while maintaining visibility during competitive seasons
- Competitive Analysis: Understand competitor spend patterns and identify market gaps
- Device & Demographic Insights: Tailor delivery to how B2B buyers search, browse, and convert.
Why Work With Us.
OUR ADDED VALUE
Our Case Studies.
Proven Results Across B2B Institutions
FAQ
Most frequent questions and answers
We use proprietary bid management algorithms and custom optimization strategies specifically designed for B2B’s low-volume environment. Unlike standard automated bidding that requires large datasets, our approach works effectively with limited conversion data.
We combine company-level IP targeting with behavioral data and intent signals to create highly specific audience segments. This allows us to target actual decision-makers at companies showing genuine interest, not just demographic matches.
We implement multi-touch attribution modeling and track micro-conversions throughout the customer journey. This includes content engagement, sales qualified leads, and pipeline contribution, not just final conversions.
Yes, we can integrate with existing systems including HubSpot, Salesforce, and custom CRM solutions. We often enhance these with additional automation and data enrichment capabilities.
Our ABM strategies use company-level targeting through IP addresses rather than individual personal data, ensuring GDPR compliance. We also implement proper consent management and data protection protocols.
About us.
Trusted by leading B2B companies across Europe, Asia, and the Americas
At comtogether, we embody innovation and performance in digital marketing. Based in Switzerland and Hong Kong, our agency specializes in creating dynamic and data-driven marketing strategies that propel brands to new heights.
For over a decade, our expertise and unique approach have enabled our clients to successfully establish themselves on the global stage. By combining the latest techniques in paid advertising, data analysis, and growth marketing, we offer tailor-made solutions that transcend the traditional boundaries of marketing.
In a perpetual quest for innovation, comtogether does not just follow trends – we define them. Join us in writing the next chapter of your success.
