Finding SMEs decision makers with B2B Targeting Strategy

Maximizing SME Business Leads and Awareness Through Targeted Omni-channel Digital Campaigns

About the client :
Switzerland Global Enterprise (S-GE) is the official Swiss organization for export and investment promotion.

Challenge :
The challenge was to reach specific target SMEs in related industries that would generate leads and build awareness.

Objectives :
Maximizing the number of leads and build awareness.

Our approach :
We carefully selected keywords and implemented various strategies—such as Dynamic Search Ads, Demand Gen Ads and A/B testing on ad copies—to maximize the number of conversions and expand reach.

We also implemented attribution modeling for conversions to enhance the quality and performance of conversion-driven campaigns, addressing the complexity of a multi-touchpoint B2B buyer journey.

Through continuous optimization of bid strategy, ad copies, and keywords over time, we achieved a 38% decrease in cost per conversion.

We also recorded a 36% increase in conversions and saw a significant rise in conversion rate, despite a reduced budget.