Grow Qualified Leads from Business Professional Learners

Boosting certification and course registrations for business professionals through targeted digital media campaigns across regions.

About the client :
Prosci is a research-based change management certification and training organization operating in various markets (US, Canada, Brazil, ANZ, etc.)

Challenge :
Prosci needed to drive leads and convert them into registrations through ongoing budget recommendations aimed at maximizing return within a 3-month timeframe.

Objectives :
Maximizing the number of leads and complete registrations.

Our approach :
We conducted close monitoring of campaign performance, utilizing bid adjustments and comprehensive optimization across various aspects.

This included recommending media budgets tailored to achieve optimal lead generation and conversion rates, supported by data-driven insights.

We implemented a full-funnel marketing strategy on LinkedIn that maintained visibility for potential converters while simultaneously expanding outreach to new audiences.

In 3 months, we recorded a 70% lift in lead volume and 2.2x more course registrations. We generated 2.87x (+1.8K) more leads while maintaining the same cost per lead as the previous year.”