This classification has now been raised to a higher level with Google’s introduction of the “The Google Leading Agency Program” for the top 10 agencies in each country. These agencies, selected on the basis of their working techniques and the performance of their clients’ accounts, are offered the support of dedicated teams at Google and privileged access to new products (still in beta releases) and market data that would otherwise be inaccessible.
This consecration of Google is the culmination of more than a decade of work and a philosophy built on technical expertise, a performance culture and the constant questioning of results, tools and work techniques.