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MEADFA - Best Marketing Strategy Award 2023
The Triumph of Collaboration and Innovation
By FLORIAN ZERMATTEN
We are thrilled to announce another monumental success for comtogether in collaboration with Nestlé International Travel Retail (NITR). Following our recent nomination for the Frontier Awards 2023, we have now been crowned the winners of the prestigious MEADFA Awards 2023 in the categories of Best Marketing Strategy.
This accolade, awarded by the Middle East & Africa Duty-Free Association, celebrates outstanding achievements in duty-free marketing and strategic initiatives in the travel retail sector.
Winning this award is a significant milestone, highlighting our commitment to innovation, customer engagement, and the development of groundbreaking marketing strategies.
Our journey to this victory was marked by a series of meticulously planned and executed campaigns. Among these, our “Digitally Connected Shopper Campaign”, featuring popular brands such as KitKat, Smarties and Nescafé, stood out for its innovative approach in enhancing the travel retail experience. This campaign demonstrated our ability to seamlessly integrate travel data and technology with innovative marketing channels to create a customer experience that resonates with the modern, connected traveler.
About the author
Florian is the driving force of the team. An incurable optimist, he is also at the forefront of innovation in digital marketing and the guy behind some of our clients' most pioneering digital strategies.