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Surge in Air Travel to Paris: APAC Leads the Way for the 2024 Olympics
Global Travel Trends
By Florian
As Paris prepares to host the 2024 Olympics, the city is set to witness a remarkable surge in air travel. This increase is not just a testament to the event’s global appeal but also highlights specific trends in traveler demographics. Our analysis reveals that APAC countries are at the forefront of this surge, showcasing a significant growth in departures to Paris.
Key Findings
- APAC’s Remarkable Growth : The Asia-Pacific region is forecasted to show an extraordinary 26% increase in air departures to Paris from July and August 2023 to the same period in 2024. This growth is driven by a notable influx of travelers from countries like China (+58%), Japan (+18%), and Australia.
- Overall Increase in Air Travel Across all regions, there is a significant rise in air travel to Paris. The total number of departures in July and August 2023 is projected to increase by 9% in 2024.
- Continental Comparison
- Europe: Continues to be the leading source of travelers, with a 7% increase.
- North America: Shows a steady growth of 6%.
- South America: Exhibits a substantial increase of 13%.
- MEA (Middle East and Africa): Demonstrates a notable growth of 11%.
Impact on Paris Airports
Both major Paris airports, Charles de Gaulle (CDG) and Orly (ORY), are experiencing significant forecasted growth:- Paris Charles de Gaulle Airport: This airport remains the busiest, with a projected increase of 13% in departures for July and 9% for August 2024 compared to the same period in 2023. This growth highlights its role as a primary hub for international travelers.
- Paris Orly Airport: Although smaller than CDG, Orly is also set to see a notable increase of 7% in departures for July and 2% for August.
Implications for Brands and Marketers
The influx of international travelers offers a prime opportunity to boost your brand’s visibility on a global stage. Here’s why you should act now:
1. Increased Visibility: The significant number of international travelers provides a vast audience for brands to showcase their products and services.
2. Enhanced Customer Engagement: Engage with a diverse and affluent audience looking for unique experiences and high-quality products.
3. Strategic Marketing: Leverage this travel boom to launch targeted campaigns that resonate with travelers’ desires and aspirations.
How We Can Help
We specialize in helping brands target these travelers precisely, at any stage of their journey to the Olympics. From pre-departure engagements and in-flight experiences to in-airport campaigns and post-arrival interactions, our tailored strategies ensure your brand connects with the right audience at the right time. Let us help you maximize your impact and reach during this unique opportunity.
Data for this report has been sourced from proprietary datasets available to us through our industry partners.