comtogether and NITR Clinch the MEADFA Award 2023 for "Exceptional Marketing and Strategy"
We are thrilled to announce another success for comtogether in collaboration with Nestlé International Travel Retail (NITR). Following our recent nomination for the Frontier Awards 2023, we have now been crowned the winners of the prestigious MEADFA Awards 2023 in the categories Best Marketing Strategy.
This accolade, awarded by the Middle East & Africa Duty-Free Association, celebrates outstanding achievements in duty-free marketing and strategic initiatives in the travel retail sector. Winning this award is a significant milestone, highlighting our commitment to innovation, customer engagement, and the development of groundbreaking marketing strategies.
Our journey to this victory was marked by a series of meticulously planned and executed campaigns. Among these, our “Digitally Connected Shopper Campaign”, featuring popular brands such as KitKat, Smarties and Nescafé, stood out for its innovative approach in enhancing the travel retail experience. This campaign demonstrated our ability to seamlessly integrate travel data and technology with marketing to create a shopping experience that resonates with the modern, connected traveler.
Criteria for Selection:
This award recognizes organisations that lead with their marketing approach towards adaptable and customer-driven customer engagement. This award highlights the use of new and innovative platforms using dynamic innovative content to engage with consumers across the industry. Success factors:
- Consistently demonstrates unique and relatable messaging across their marketing strategy.
- Considers various innovative marketing tools and platforms to drive their strategy effectively.
- Shows an established and proactive plan to promote the duty-free industry through targeted messaging, engagement, and sensitivity to the perception of the industry.
Winning the MEADFA Award 2023 is a recognition of our commitment to excellence in marketing and strategy within the travel retail sector. It acknowledges our efforts to push boundaries and continuously innovate, keeping the consumer experience at the forefront of our initiatives.
Nestlé International Travel Retail