Case Study.

Targeted Event & Product Ad Campaigns for Wine & Spirits Brand
Boosting Rémy Martin Event Registrations and E-Shop Clicks by 80%+
About the client :
Rémy Martin is a French company that primarily produces and sells cognac.
Their Hong Kong team launched a pop-up event at a shopping mall aimed at driving event registrations.
Simultaneously, they promoted their 300th-anniversary products to cognac enthusiasts and encouraged purchases through their e-commerce stores.
Challenge :
Targeting cognac enthusiasts effectively to drive event registrations required precise messaging and engagement strategies amid a competitive luxury market in a short campaign period.
Objectives :
Maximizing the number of event registrations and clicks to e-shop websites.
Our approach :
Our targeted digital campaigns effectively guided attendees from paid media to engaging in-person experiences, allowing them to immerse themselves in Rémy Martin’s rich heritage.
By seamlessly integrating online and offline experiences, we drove significant event registrations for the Dreaming Forward pop-up store at ELEMENTS, Hong Kong. Compared to their previous events, we recorded 83% more event registrations.
Regarding product promotions, we delivered 78% more clicks than anticipated.
PROJECT DETAILS
CLIENT
Rémy Martin
CHANNELS
Google Ads, Meta Ads
CATEGORY
B2C, Wine & Spirits, Event Promotion, Alcoholic Beverage