Rolling Out Global Digital Campaigns for MSC Across 150 Countries and 15 Languages

From analytics and CRO to automation and scale : how we structured and deployed hundreds of search and display campaigns for one of the world’s largest shipping companies

About the client :
MSC is a world leader in global container shipping and a company offering global service with local knowledge. MSC also provides integrated network of road, rail and sea transport resources which stretches across the globe.

Challenge :
MSC hired comtoGether in order to rollout digital ads campaigns over 150 countries, in 15 languages over a 6 months period.

Objectives :

• phase 1 : support in analytics setup
• phase 2 : search & display campaigns rollout
• phase 3 : conversion rate optimization

Our approach :
After forming a solid collaboration with MSC’s marketing team through exploratory workshops, we started the implementation of granular campaigns adapted to their complex international service framework.

Over the course of the next 6 months, we leveraged analytics data from their website +5mio monthly visitors to build a highly effective account structure.

With hundreds of campaigns and millions of keywords, manually optimizing campaigns like this is out of the question. Thankfully, our proprietary tools and automations help automate much of the process.